Given the fact that Bag Borrow or Steal is quickly outgrowing its name and is no longer just about handbags, it also announced today that it's changing its name to better reflect all the additional luxury accessory categories they offer now, and all the categories they will offer in the near future. The new Bag Borrow or Steal is called "Avelle," a name inspired by European luxury, craftsmanship and quality. The new name sets the stage for continued expansion while more accurately communicating the variety of accessories the company offers.